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LJLUMÉRAby Judy

UGC Creator · Lifestyle Storyteller

Real stories.
Beautifully created.
Made to connect.

Authentic, elevated UGC and lifestyle storytelling designed to help brands turn everyday product experiences into meaningful consumer connections.

Judy holding a skincare bottle to camera in a sunlit ivory room while filming UGC content
  • UGC Creator
  • Brand Storyteller
  • Lifestyle Creator
  • Product Content
  • Paid Social Creative

Featured work

Vertical stories, made for the feed.

Beauty & skincare, lifestyle, home, wellness, travel & hospitality, and product demonstration concepts — shot vertically and edited for social.

Beauty

Morning glow routine

Self-directed brief — skincare & serums

A calm, first-person skincare routine built around one clear product benefit.

  • Talking head
  • Product demo
  • 3 hooks

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Paid Social

Problem / solution: dull skin

Self-directed brief — beauty paid social

Paid-social framing that opens on the problem and resolves with the product in use.

  • Direct response
  • Hook variations
  • CTA variations

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Lifestyle

A slow morning at home

Self-directed brief — home & lifestyle goods

Aesthetic b-roll with a warm voice-over that places the product inside a real routine.

  • Lifestyle B-roll
  • Voice-over

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Home

Entryway refresh in one afternoon

Self-directed brief — home improvement

A short home-project narrative built for saves and shares.

  • Before / after
  • Product demo

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Home

Unboxing: everyday ceramics

Self-directed brief — tableware & homeware

Unhurried unboxing with clean close-ups of packaging, texture and finish.

  • Unboxing
  • Organic UGC

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Wellness

The five-minute reset

Self-directed brief — wellness & daily rituals

Wellness storytelling that shows the ritual rather than making claims.

  • Voice-over
  • Lifestyle integration

Spec UGC concept created for portfolio purposes. Not a sponsored partnership.

Why Luméra

Content that feels human.
Creative that feels premium.

Luméra by Judy combines authentic, creator-led storytelling with thoughtful visual production — the ease of real UGC with the craft of a considered editorial shoot.

  • Authentic storytelling

    Content that sounds like a person, not a script read aloud.

  • Natural on-camera presence

    Warm, unhurried delivery that holds attention.

  • Product-focused visuals

    Close, flattering coverage of texture, finish and use.

  • Professional editing

    Considered pacing, clean sound, captions where they help.

  • Strong hooks

    Multiple openings written and tested for the first three seconds.

  • Lifestyle integration

    Products placed inside real rooms and real routines.

  • Brand-aligned creative

    Direction shaped to your tone, palette and positioning.

  • Paid-social-ready

    Structures and variations built for performance testing.

UGC services

Creative built for how people actually shop.

From single product videos to monthly content partnerships, each service is scoped, licensed and delivered with clarity.

UGC Video Creation

Vertical, creator-led video built around one clear message.

Product Demonstrations

Close, considered demos that show how a product actually works.

Testimonials

Straight-to-camera stories written to sound spoken.

Unboxing Videos

Unhurried first impressions with detailed packaging coverage.

Lifestyle Content

Products placed inside real routines and real rooms.

Voice-Over Content

Warm narration layered over b-roll and demonstration footage.

Product Photography

Editorial stills and flat lays that match the video direction.

Paid Social Creative

Direct-response structures with hook and CTA variations.

Travel & Hospitality UGC

Arrival, room, table and golden-hour storytelling.

Monthly Content Packages

A steady content stream with planning built in.

Home & lifestyle discovery

Beautiful finds for real life.

An editorial ecosystem of guides, projects and product recommendations — written for people making real decisions about their homes and routines.

Editorial recommendations are chosen by Judy. Sponsored or affiliate placements are always labelled as such, and affiliate links are disclosed on every page where they appear.

Portrait of Judy, founder and creator of Luméra by Judy, seated at a linen-covered table

Hi, I'm Judy.

The creator and storyteller behind Luméra.

I make content about the things people actually live with — skincare that earns its place on the shelf, a home project finished on a Saturday, a hotel room worth the booking. My work sits at the meeting point of warmth and craft.

Curiosity keeps me learning, taste keeps me editing, and lived experience lets me translate an ordinary product moment into a story someone recognizes as their own.

LJ

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