Portfolio
The work, in the format it was made for.
Every concept below is filmed vertically and edited for social. Filter by category to see how the same craft adapts across beauty, home, wellness, travel and direct-response advertising.
9 pieces
Morning glow routine
Self-directed brief — skincare & serums
A calm, first-person skincare routine built around one clear product benefit.
- Talking head
- Product demo
- 3 hooks
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Problem / solution: dull skin
Self-directed brief — beauty paid social
Paid-social framing that opens on the problem and resolves with the product in use.
- Direct response
- Hook variations
- CTA variations
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
A slow morning at home
Self-directed brief — home & lifestyle goods
Aesthetic b-roll with a warm voice-over that places the product inside a real routine.
- Lifestyle B-roll
- Voice-over
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Entryway refresh in one afternoon
Self-directed brief — home improvement
A short home-project narrative built for saves and shares.
- Before / after
- Product demo
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Unboxing: everyday ceramics
Self-directed brief — tableware & homeware
Unhurried unboxing with clean close-ups of packaging, texture and finish.
- Unboxing
- Organic UGC
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
The five-minute reset
Self-directed brief — wellness & daily rituals
Wellness storytelling that shows the ritual rather than making claims.
- Voice-over
- Lifestyle integration
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Why I kept using it
Self-directed brief — supplements & wellbeing
Straight-to-camera testimonial structure written to sound spoken, not scripted.
- Testimonial
- Talking head
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Checking into a boutique stay
Self-directed brief — boutique hotels & hospitality
Arrival-to-golden-hour sequence for hotels and restaurants.
- Hospitality storytelling
- B-roll
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
The three-bag packing edit
Self-directed brief — travel accessories
Demonstration-led format that shows the product solving a specific friction.
- Product demo
- Multiple hooks
Spec UGC concept created for portfolio purposes. Not a sponsored partnership.
Spec UGC concept created for portfolio purposes. Not a sponsored partnership. No brand shown or referenced on this page has commissioned, sponsored or endorsed this work unless explicitly stated on the individual piece.
Capabilities demonstrated
One creator, many formats.
- Organic UGC
- Direct-response UGC
- Talking-head content
- Voice-over
- Product demonstration
- Unboxing
- Lifestyle b-roll
- Problem / solution advertising
- Multiple hooks
- Travel & hospitality storytelling