UGC Product Videos
Vertical, first-person video built around a single clear message and outcome.
UGC services
Creator content, produced with intent.
User-generated content is advertising made to look and sound like a real recommendation. It performs because it is credible — and it is credible when it is made by someone who genuinely understands the product and the buyer.
What UGC does for your marketing
Creative your paid and organic channels can both use.
One shoot can produce a top-of-funnel hook, a demonstration for consideration, a testimonial for conversion and stills for retention — all in the native language of the feed.
Product Demonstrations
Step-by-step handling that answers the questions a buyer asks before purchase.
Testimonials
Straight-to-camera endorsement structured around a specific, believable benefit.
Unboxing
Packaging, first impression, texture and finish — the moment of arrival.
Problem / Solution Ads
Direct-response framing: name the friction, then resolve it with the product.
Lifestyle Integration
The product inside a genuine routine, room or ritual.
Voice-Over Storytelling
Warm narration layered over demonstration and b-roll footage.
Aesthetic B-Roll
Editorial supporting footage your team can recut across campaigns.
Product Photography
Stills and flat lays art-directed to match the video.
Hook Variations
Multiple openings of the same concept so you can test properly.
CTA Variations
Alternate closes for different funnel stages and offers.
Paid Social Creative
Ad-ready structures with pacing and captions built for feed and Reels.
Travel / Hospitality Content
Arrival, room, table and golden-hour storytelling for stays and venues.
Featured packages
Three ways to begin.
Every package is quoted for your product, deliverable count and usage scope. Pricing is shared on enquiry.
Essential
A single, focused asset
- 1 edited UGC video
- 1 hook
- Vertical 9:16 delivery
- 1 revision round
Story Set
A small campaign of angles
- 3 edited UGC videos
- Distinct angle per video
- Vertical 9:16 delivery
- 1 revision round per video
Most complete
Luméra Signature
Video and stills, fully art-directed
- 3 edited videos
- 10 edited photos
- Multiple hook options
- Aesthetic b-roll included
- Creative direction and shot planning
Also available
Campaign Suite
A larger, coordinated set of videos, stills and variations built around one launch or seasonal moment. Scoped to the campaign brief, with hook and CTA testing built in.
Also available
Monthly Content Partnership
An ongoing content stream with planning sessions, a consistent creative direction and predictable monthly delivery — for brands that need volume without losing quality.
Usage & licensing
Clear terms, agreed before we film.
Standard packages include organic usage on your owned channels for an agreed term. Paid advertising rights are not automatically included, and perpetual paid rights are never granted by default. The following are quoted separately or as custom licensing:
- Paid advertising usage
- Whitelisting / Spark Ads
- Extended licensing terms
- Raw footage delivery
- Category exclusivity
- Travel and on-location work
Licensing is written into every agreement so both sides know exactly where the content may run, for how long, and on which platforms.
The process
Five steps, no guesswork.
- 01
Discover
We clarify the product, audience, objection and the outcome the content needs to serve.
- 02
Concept
I write hooks, angles and a shot direction, then confirm them with you before filming.
- 03
Create
Filming in natural light with attention to sound, framing and product handling.
- 04
Refine
Editing, pacing, captions and hook variations — then one round of revisions.
- 05
Deliver
Organized files in the aspect ratios and licensing scope we agreed.
Tell me what you need created.
Share your product, deliverable count and where the content will run. You will receive a scoped quote with licensing set out clearly.